Our Commitment
At coHune, our primary commitment is to better the lives of small craft artisans and their communities. We are not destined to change them or their way of life, but rather we are driven to ensure artisans have a sustainable living from their trade and for the future generations to come. Together, we can make an impact by making the socially conscious decision to buy better. We believe that social responsibility and our business can and should align.
THANK YOU FOR CHOOSING AN UNFAMILIAR LABEL AND MAKING A DIFFERENCE.
In a world with ethical standards, fair trade certifications, and sustainability expectations, we understand its challenging to be perfect and to make everything right. We are determined to make a difference one life at a time by doing our part. We strive to support our artisan partners, while ensuring our values and standards are adhered to.
.
Our Core Values
What Matters Most To Us
1. ARTISAN HANDMADE
2. AUTHENTICITY
3. BE FAIR, BE NICE
Ensure artisan distinction is honored.
Generational progression and technological advancement are changing the meaning of handmade. We are determined to seek out those handcrafted, skilled artisans to promote their
VALUE, TALENT, HISTORY, and CULTURAL PRESERVATION.
To market genuine artisan crafts, which uphold our standards of excellence.
It is important that goods are not just tangible items, but rather you experience the craftmanship, the stories, and the intricate details.
To practice fair trade principles for a stronger social responsibility.
Those humbled in their trade, work hours and even days to make a treasured, one-of-a-kind piece and we feel it is important to compensate and value their work appropriately.
4. CHERISH TRADITION
5. SHOW THE LOVE
6. QUALITY OVER QUANTITY
Advocate the importance of cultural traditions and generational learning to remain sustainable.
With changing times, we strongly believe that the values, morals and character of our elders continue to come through in all cultures. Artisan work is most cherished when it’s passed from one generation to the next to preserves values and tradition.
It is that simple.
Understanding that there are so many decisions to make in life, it is vital our artisans and our customers get the “feel good” from every piece made. It is not only about the item, but also about the person and the life impact you make.
The trade-off for mass production vs. limited creation.
In a world of stuff and the easy breaking, tearing, or fading of merchandise, artisan hand-crafted items are built on traditional methods that have been around for centuries - long lasting and hold true to quality.